Fort Worth is rapidly becoming a thriving hub for innovative businesses and startups in Texas. As the competition intensifies, companies—especially small to mid-sized organizations—are seeking expert guidance to scale their marketing strategies without the hefty price tag of a full-time chief marketing officer. That’s where Fractional CMOs come in. A Fractional CMO is a part-time executive who brings senior-level marketing expertise at a fraction of the cost. They offer strategic direction, develop marketing plans, and implement campaigns tailored to your business goals.
For businesses in Fort Worth, this is a golden opportunity to benefit from experienced leadership without breaking the bank. Let’s take a look at some of the best Fractional CMO experts in Fort Worth who are making a significant impact.
Contents
1. Raechel Lambert – CEO & Fractional CMO at Olio Growth
With over 15 years of experience in corporate marketing and startup growth, Raechel Lambert specializes in working with SaaS, tech, and B2B companies. As a consultant and the founder of Olio Growth, she delivers data-driven marketing strategies tailored to the business’s unique growth stage. Her collaborative approach ensures that internal teams are well-aligned with brand objectives.
- Expertise: Demand generation, marketing automation, content strategy
- Industries: Tech, SaaS, B2B services
- Notable Projects: Growth planning for high-revenue startups in Texas
2. Tom Dennis – Strategic Marketing Consultant
Tom Dennis brings a wealth of experience to the Fort Worth marketing scene. With more than two decades in executive roles, he focuses on strategic planning, brand development, and revenue-driven marketing. His consultancy, which serves companies across Texas, is renowned for producing measurable results in both the B2B and B2C arenas.
- Expertise: Brand strategy, lead generation, competitive positioning
- Industries: Manufacturing, healthcare, logistics
- Approach: Hands-on implementation with clear ROI metrics
3. Katie Wallace – Fractional CMO for Sustainable Brands
If you’re a purpose-driven company, Katie Wallace is the expert to hire. Based in Fort Worth, she combines marketing prowess with sustainability and impact-based branding. Her experience includes working internationally with eco-conscious startups and growing their digital footprint through authentic storytelling and community engagement.
- Expertise: Social impact marketing, community building, brand storytelling
- Industries: Sustainability, non-profits, conscious consumer brands
- Unique Value: Eco-focus mixed with scalable digital strategies
4. Joe Cox – Founder of The Pop-Marketer
Joe Cox is a fractional CMO with a deeply creative approach. Known as The Pop-Marketer, he blends pop culture with marketing insights to build brands that resonate with contemporary audiences. His innovative framework is ideal for companies looking to create viral, impactful campaigns that connect with younger demographics.
- Expertise: Pop culture integration, brand engagement, social media campaigns
- Industries: Entertainment, eCommerce, lifestyle brands
- Notable Feature: Host of The Pop-Marketer Podcast
Why Hire a Fractional CMO in Fort Worth?
There are numerous advantages to tapping into this flexible executive model, especially in a business landscape like Fort Worth’s:
- Cost-effective: You gain high-level strategy without a full-time salary burden.
- Quick execution: Fractional CMOs often bring their own vetted tools and processes for faster results.
- Outside perspective: With experience across industries, they offer fresh, unbiased insights.
- Scalability: Whether you’re an early-stage startup or a growing enterprise, their involvement can grow with your business.
How to Choose the Right Fractional CMO
Selecting the right expert depends on your company’s industry, goals, and current resources. Ask yourself:
- Do they have relevant experience in my sector?
- Can they work directly with my internal teams?
- Do they show measurable success in past engagements?
Meeting and consulting with a few candidates before committing will ensure the right alignment for your unique challenges and ambitions.
Conclusion
Fort Worth is teeming with skilled Fractional CMO experts ready to help your business thrive. Whether you’re seeking sustainable growth, creative brand elevation, or data-driven strategies, the options are abundant. Hiring a fractional marketing leader can be the first step toward long-term success—without committing to a full-time executive salary. Take the time to explore these experts and position your business for elevated marketing impact in one of Texas’s fastest-growing business communities.
